BOCO GEAR BECOMES EXCLUSIVE HEADWEAR PARTNER OF USA TRIATHLON

BOCO GEAR BECOMES EXCLUSIVE HEADWEAR PARTNER OF USA TRIATHLON
COLORADO SPRINGS, Colo. – (March 1, 2016) – USA Triathlon announced today a new multiyear partnership with BOCO Gear, a leader in technical performance headwear, designating the company as the Exclusive Headwear Partner and an Official Supplier of the National Governing Body.
Through the partnership, BOCO Gear will offer an exclusive USA Triathlon line of headwear as well as customized product for members’ various segments of business spanning race directors, teams, clubs, retailers, coaches and athletes. Additionally, BOCO Gear will be included in the goody bag for USA Triathlon’s four owned National Championships —Age Group Nationals, Collegiate Club Nationals, Duathlon Nationals and Youth & Junior Nationals.
“We are excited to partner with USA Triathlon to help its members bring their brands to life through headwear,” said Kay Martin, President of BOCO Gear. “Our attention to detail, the unique product we create and the abilities of our factory partners make us the leader in custom headwear. As passionate athletes and competitors ourselves, we ensure the headwear we create works hard for the athlete wearing it by consulting with event organizers, athletes and other industry influencers to address their needs and preferences.”
BOCO Gear offers a 35-piece minimum and a 35-40 day turnaround time to provide the opportunity for everyone to experience a truly custom headwear option. Worn and loved by professional athletes and weekend warriors alike, BOCO Gear is constantly testing new innovations to offer customizable performance gear for active lifestyle and fitness brands, teams and individuals worldwide.
Learn more about BOCO Gear and view the collection at www.bocogear.com. Join the conversation on Facebook, Twitter and Instagram using #BOCOGear. Contact sales@bocogear.com and media@bocogear.com with inquiries.
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ABOUT BOCO GEAR: Born on the trails, roads and foothills of Boulder, Colo., BOCO Gear boasts more than 25 years of technical performance apparel and headwear experience. Launched with a mission of offering the highest quality and most functional headwear on the market, the brand quickly became a game changer in the technical headwear landscape by merging function with style. Known for its elastic back performance visor and the popular Technical Trucker®, BOCO Gear also offers customizable performance gear for active lifestyle and fitness brands, teams and individuals worldwide. Designed and wear-tested in Colorado, the training ground for some of the world’s top competitors, BOCO Gear is worn and loved by professional athletes and weekend warriors alike. Learn more about BOCO Gear and view the collection at www.bocogear.com.

About USA Triathlon: Founded in 1982, USA Triathlon is proud to serve as the National Governing Body for triathlon – the fastest growing sport in the U.S. Olympic Movement – as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. USA Triathlon sanctions more than 4,300 races and connects with more than 550,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).